tastes like a treat. works like a protein bar.
india's first baked protein bar. crisp, never chewy.
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simply grain baked protein bar
hi, i'm matar!
real food. made simple.

the protein bar
whey forgot.

Lactose-free plant protein bars, made for Indian guts. So crunchy, so light, so addictive, with no whey to bloat you.

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lactose-free zero whey no palm oil
baked in bengaluru • 5 plant proteins • zero chemical sweeteners • gut-happy guarantee
the thing the aisle won't tell you

most protein bars weren't built for your gut.

Whey is a cheese-making leftover — dairy sold to a country where most adults can't comfortably digest it. Here's the scale.

0/3
of Indian adults can't fully digest lactose.
NIH · Indian prevalence studies
0%
of Indian diets fall short on protein.
IMRB protein-gap survey, 2017
0/4
protein bars sold in India run on whey/dairy.
Grand View Research, 2025
the difference nobody else makes

we bake our bars. no one else in india does.

Almost every protein bar is just pressed together with syrup. Baking is slower, harder and far more expensive, and it is the only way to get a genuine, crisp crunch that still sits light on your gut. So we bake every single one.

baked, never glued light on the gut crisp, not chewy
protein built for our biology.

two bars. no wrong pick.

5 plant proteins gut-safe for indian guts zero chemical sweeteners
Honey and Oat Bundle Honey and Oat Bundle unwrapped

Honey and Oat Bundle

from ₹400

Berry & Almond — for people who want antioxidants but also want it to taste good.Tangy berries and crunchy almonds in a bar that's basically a ...

10g- protien35glactose free
Select Option
how many packs?
Chocolate Oat BundleChocolate Oat Bundle unwrapped

Chocolate Oat Bundle

from ₹450

Coffee & Walnut — for people who skip the gym but want coffee's energy anyway.This bar has coffee's kick without the jitters, walnut's richness...

10g- protien40genergy
Select Option
how many packs?

the gut-happy guarantee

Doesn't sit right with your gut? Message us and we'll replace your box or credit you back. No lab-coat promises, just a fair deal from three humans in Bengaluru.

nothing you can't pronounce

what goes in. what never does.

No proprietary blends, no hidden fillers, just the real food doing the work.

Five plant protein sources

five-source plant protein

Pea, brown rice, pumpkin seed, almond and hemp give you a complete amino profile your gut can actually digest. No whey, no dairy.

Real nuts and seeds

real nuts & seeds

Almonds, cashews, hazelnuts and pumpkin, chia & flax seeds, all there for crunch, fibre and genuinely good fats. Zero palm oil, ever.

Quinoa and oats

a quinoa & oat base

Whole grains that keep digestion slow and steady. They're the wholesome body that holds every bar together.

Naturally sweetened

naturally sweetened

Real sweetness and cocoa for flavour. Never maltitol, never sucralose, never artificial syrups.

what we refuse to use

eight things you won't find in our bars.

no whey protein no maltitol no sucralose no palm oil no corn syrup no refined soy no artificial colours no preservatives

just a five source plant protein blend, real nuts, dates and oats. shelf life from the recipe, not chemistry.

proven on active guts

gut reviews from real people

9 out of 10 people who try it forget it's the healthy one. Here's what switching actually felt like.

yes i'm biased, but i actually eat these

"I helped build these, so take it with a pinch of salt. But I genuinely keep a box on my desk and finish it every week. The chocolate oat one after a workout has basically become my whole personality."

Kaneshk Khandelwal
Co-founder · eats two a day
my gut finally agrees with a protein bar

"I'm lactose intolerant and every whey bar used to wreck me. These don't. It took me a couple of days to get used to something less sugary, and now I genuinely reach for them."

AI
Ananya Iyer
Verified buyer · Mumbai
a label i'm happy to recommend

"I read ingredient lists for a living, and this is one of the cleaner ones I've come across in India. No maltitol, no palm oil. I've started pointing clients with dairy sensitivity toward it."

MN
Dr. Meera Nair
Clinical nutritionist · Kochi
doesn't sit like a brick on long runs

"Most bars feel like eating cement at kilometre 25. I keep one of these in my vest pocket now — real food texture, no sugar crash, and my stomach stays quiet for the rest of the run."

AS
Arjun Sharma
Marathon runner · Delhi
the 4pm snack that doesn't crash me

"I used to raid the biscuit tin between meetings. Swapped it for these and the afternoon slump is basically gone. My toddler keeps stealing bites, which I'm counting as a second review."

PD
Priya Deshmukh
Verified buyer · Pune
what i hand my lactose intolerant clients

"Half my clients can't do whey and didn't know that's why they felt bloated after 'healthy' snacks. This is the first Indian bar I can hand them without a disclaimer."

RM
Rohan Mehta
Strength coach · Bengaluru
tastes like a treat, reads like real food

"I bought these for exam season expecting sad health food. They actually taste like something you'd choose. I'd love a bigger size, hence the missing star — but the ingredient list is spotless."

SQ
Sana Qureshi
Medical student · Hyderabad
ride fuel that doesn't bloat

"A hundred kilometres on a Sunday and my usual bars would leave me gassy by the halfway café stop. These digest clean. Dates and nuts you can actually see when you bite in."

VI
Vikram Iyengar
Weekend cyclist · Chennai
desk drawer staple, reorder on repeat

"Third box in two months. It's the only 'protein' thing I've bought that didn't quietly expire in my drawer. I gave two bars to sceptical colleagues and both asked for the link."

NR
Nikita Rao
Product manager · Gurgaon

your review could be here

Tried a box? Tell us how it sat with you. Real words from real guts, that's the only kind we'll ever put up.

share your take
created by hand in bengaluru

built by the team who needed a better bar

An athlete, a builder and a formulator who fixed the bar they couldn't find.

Raina Bafna, Co-Founder

raina bafna

partnerships & operations

Runs our B2B partnerships, customer relations and the backend logistics that get every box to your door. A former national tennis player, she is also the reason this bar exists.

Kaneshk Khandelwal, Co-Founder

kaneshk khandelwal

brand, design & sales

Handles sales and everything you see and feel about the brand, from the identity to the design. On a mission to make a health brand that is actually fun to buy from.

Sneha Bafna, Co-Founder

sneha bafna

the recipe

A seriously good baker who, after a lot of trial and research, cracked the recipe. She is the reason the bars taste like a treat and still sit light on the gut.

read our full story
FAQ

questions, asked honestly.

Another question? WhatsApp us and a real human answers.

will these bloat me like whey bars do?

For most people, no, and that is the whole reason we exist. The bloat from normal protein bars is usually the dairy whey. We use none. Our protein is a five source plant blend balanced with oats and seeds, so it digests slow and steady. If you are lactose intolerant, this bar is built for you.

what do they actually taste like?

Light and genuinely crisp. We bake ours, the first baked protein bars made in India, so instead of a dense, chewy brick you get a proper crunch. Balanced with quinoa, oats, real nuts and cocoa, so no chalk and no grassy aftertaste.

how much protein, and how much sugar?

About 10g of plant protein per bar, for roughly 190 calories. Sweetness comes from real ingredients, so you get only a few grams of natural sugar and zero refined sugar, maltitol or sucralose.

are they really dairy free?

Completely. No milk, no whey, no dairy anywhere in the recipe. The protein comes entirely from plants (pea, brown rice, pumpkin seed, almond and hemp), so there is nothing in there for a lactose intolerant gut to react to.

why aren't they ₹40 like mass-market bars?

Cheap bars run on soy flakes, palm oil and whey held together with syrup. Ours use a five source plant blend, real nuts and seeds, and natural sweetness. Better ingredients simply cost more to make. You taste the difference, and so does your gut.

what is actually in them?

Real, recognisable food, all named on the pack: quinoa, almonds, cashews, hazelnuts, pumpkin, chia and flax seeds, oats, cranberries, a five source plant protein blend, cocoa, coconut oil and natural sweetness. No proprietary blends, no hidden fillers.

Simply Grain Almond and Oat Crunch bar still curious? just ask.

now you know. go get the ones built for your gut.

You've seen what goes in, and everything we leave out. Real plant protein, no dairy, no bloat. Both flavours are one tap away.

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